NEW FREE SEX
Have we got your attention?
Most likely we do – because these 3 words are still considered to be the 3 most powerful ones in marketing.
In that order too.
Just how powerful they are is proven by the fact that you are still reading, even a text in this small font.
So you understand why washing powders are forever launching a NEW ingredient.
Just how many times a washing powder can be improved is one of humanity’s biggest mysteries, but well, that is not the point.
The point is to sell, and the second point is that it is all about emotion.
We humans do not buy with our brains. We buy with our instincts, intuition, dreams and aspirations.
So here we are, in 2011, and the washing powder department of the supermarket stretches out longer and more shiny then a Spanish holiday resort.
One box is more glossy than the other, better designed, nicer for the fingers to touch, crispier, tastier, more festive, and is going to make you more happy than the next one.
And those are only the brands that made it to the Olympics… the shelves of the supermarket. There are tens of thousands of brands out there who did not get that far.
Consider that, the next time you think of going to the biggest supermarket of them all… the Internet.
THAT is why professional graphic design matters.
THAT is why professional and high quality photography wins the business.
THAT is why Branding is so important.
It could be 'shiny new' or 'completely free', it will not help if you do not think of this:
People do not turn into clients because you explain them how good you are.
It needs to shine through in every detail.