HOW TO USE SOCIAL MEDIA

Cairo, Tottenham and Salford are on the social media map now, thanks to Facebook, Twitter and Blackberry Messenger.

To see how quickly Egyptians changed their history marks an important point in the timeline of social media. It’s come of age.

The UK rioters made social media antisocial for a moment. But it proved as social animals, we are willing to be influenced by the dynamics of a social environment.

Facebook didn’t create the unrest. It was the tool to facilitate it.

If we can be persuaded to behave differently in a group then the argument for making positive persuasion more interactive on our websites is compelling.

Time to step up your social media.

Social media is there to make the experience instant and bring like minded people together faster.

When a group share the same empathy it’s easier to create a greater interaction. When some one takes action more people know about it sooner.

It’s the impact it makes. Better to make it good on one platform than average in several. In business, it’s the quality of your SM page that makes the impact.

There’s a real opportunity now to use social media as a better marketing tool:

• Contribute with good stories
• Your anecdotes
• Your personality.
• Start inviting people to share photos
• Market your product
• Sell your services
• Ask questions.
• Get interactive
• Get personal with your customers

Your service is your signature.

Does your website link to your business page on FaceBook?

You’ll see your LIKES grow if you think QUALITY in your approach.

Let me make it clear: this is your Facebook PAGE, not your own personal profile.

Here’s a tip: when you create your page and interact with your customers always sign off with your name. Each post then becomes personal.

If your admin team is bigger than just a few, create a tab to introduce the team. That way when you sign off, each one of you is real. It’s nice to know who you are talking to.

And as for the looters they’d do well to LIKE Waterstones.

Guaronomically yours

Alison

Also read Why use FaceBook... and how

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