THE VERY 1ST RULE OF INTERNET MARKETING?
Go for QUALITY.
This is so important you should write it down on a Post-It.
Stick it to your PC screen so you will never ever forget about it.
Website owners are strange people...
While they demand the highest quality in every magazine or book they buy, demand that it should be clear, interesting, informative, original...
While they themselves look for the products with attractive packaging, appealing presentations, eye-catching taglines...
They then turn to their website and throw something online. "Because you have to have a website".
No, you don't!
You need a GOOD website.
GOOD marketing optimization.
Because Non-Quality = The art of spending more time and more money and more resources to achieve far less than others.
So this Brand invests 30,000 EUR in a website...
Because they can afford it?
No. Because they can NOT afford NOT to do that.
You spend far more than that.
Only your road is a more difficult one. It goes something like this:
You order a website. It does not work. Time goes by while you lose potential. You order a new website. It works slightly better. But not enough. You start with Off-Site SEO. Spend hours a week and see the months go by without it delivering too much results.
You spend hundreds a month in paid advertising. Perhaps thousands. You contact a SEO specialist who delivers an advice report. That report needs to go to the web designer. Who needs to de-construct and rebuild the website from scratch. SEO being a long term strategy you wait another few months.
You take advice from friends. None of them with formal training. You apply some things. Your website sinks in the search engines.
If that is your road... than you have spent far more than that Brand!
With less results.
Because quality is that what makes a person choose one thing over the other.