Article by Iuliana Petra
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Online Content Manager


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INCREASE YOUR MARKETING POTENTIAL WITH ARABIC

Here's a phrase to start practising or put in your website:

SMEHLI MA KAN ARAFS ARABIA.

It means: "I am sorry, I do not speak Arabic".

As a matter of courtesy to your Arabic speaking visitors.

As we have already mentioned before, it is not only spelling mistakes or grammar flaws that can make you lose website visitors, but also the level by which you show your commitment to them.

Or... start thinking of translating your web pages into Arabic.

Because you know the adagium: in Internet marketing everything is about being ahead of competition. Either you are ahead of what others are doing and lead, or within 2 years from now you are merely a follower and things are an uphill struggle.

You might say: OK, Chinese, I get it. But Arabic?

While the Arab world is becoming an important part in international affairs, new opportunities for the Western world are blooming, and an enormous potential is waiting to be discovered.

The Arab region with its fast growing population is an incredible market for goods and services.

This incredible, attracting, fascinating world is ready to get to know you.

Translating your website into Arabic gives you the opportunity.


Arabic, an international language

Many Arabs use English or French as their trade language, but there is an incredible number of people who use Arabic as their native language.

Besides, some Africans and Asians use the Arabic alphabet to write their languages, Urdu –the language of Pakistan and some parts of India and Farsi – the language of Iran use the Arabic script.

In addition to the great number of native speakers, there are more millions who use it as a foreign language, because it is the language of the Quran, read by Muslims all over the world.

It is highly recommended translating your website into Arabic if you want to reach this prosperous market. In order to target it you should transmit your message in their language and it clearly is a great investment since it allows you to reach Arabic speaking customers all around the world.

You live, work and achieve success due to the internet, the internet world is your market place and this market place should not have borders, of any type, especially not of language.

Whatever you want to transmit may be interesting and informative, but if it is not comprehended, people will clearly not purchase your product.

The number of the internet users who are not English speakers is growing, so the companies should think about having their websites translated into key foreign languages.

Iuliana Petra

Online Content Manager and responsible for our Web Translation Service