THE IMPORTANCE OF CORRECT SPELLING
Most websites make the fundamental mistake of misspelling somewhere on the page.
Especially on the translated pages. When you use auto translate the message becomes impersonal, and more often than not, incorrect.
Your web pages and their translations are there to expand your audience, and that is only possible if you make sure your message is correctly perceived and is worthy of trust.
For customers to buy, they need to be reassured that they are looking at a high quality product and they also need to trust that the business is professionally run.
Trust is a value that is rarely found online. It is the hardest battle of all.
You can easily say that the trustworthiness of a website is one of the pillars that make the conversion rate increase. And this is where the advantages of using a professional translation, by a licensed translator, come in.
For the website visitor, reading about a company and its products in their native language provides a sense of security; the website does no longer appear impersonal and the users feel that can rely on you.
Your website is the first thing people see and get to know about you, and you do not want to ruin this first impression by using a less than perfect translation.
Quality is the thing we are all looking for and when we speak about quality, we speak about meeting the needs and expectations of the customer.
SEARCH ENGINES WANT QUALITY, INCLUDING SPELLING
Also the search engines are becoming more demanding.
For the Search Engines, a website that contains basic spelling mistakes does not qualify as offering quality content.
Research has suggested that websites with no spelling errors are awarded a higher page rank by search engines as compared to those websites which are littered with errors.
Communicate correctly and effectively
Effectiveness is another thing you should consider. It is about doing the things right, it means ‘hiring the right person is more important than hiring someone right away’’.
Communication is one of the key elements of a website and you want it correct and effective.
Your message must be carried across languages ,borders, or cultures. Destroy any barrier that stands between you and your customers or business partners by offering appealing, clear and effective translations.
Manager of Web Translations